Magic Chicken

Av. Nazare, 320 - Ipiranga, Sao Paulo - SP, 04263-000, Brazil
+55 11 2215-0719
$$$ Chicken restaurant
(4456 Reviews)

Welcome to Magic Chicken, a delightful chicken restaurant nestled in the vibrant Ipiranga neighborhood of São Paulo! If you’re looking for an authentic taste of Brazil, this spot is a must-visit. Located at Av. Nazare, 320, right near some of the city's fascinating museums, Magic Chicken invites you to savor its vibrant culinary offerings.

The moment you step inside, you’ll be greeted by a lively ambiance that perfectly complements the essence of Brazilian cuisine. With a decor that balances charm and casual elegance, it's an inviting space for both casual diners and families alike. The friendly staff is dedicated to making your experience enjoyable, ensuring that every meal is filled with warmth, courtesy, and a dash of Brazilian hospitality.

Now, let's talk about the star of the show: the cuisine! Magic Chicken specializes in scrumptious chicken dishes that embody the rich flavors of Brazil. Customers rave about the fried chicken, which is perfectly golden and crispy, paired beautifully with fried polenta—a combination that evokes the best of home-cooked meals. One satisfied diner, Vik, described it as “one of the most memorable dishes I tasted in Brazil,” a testament to the kitchen's commitment to flavor and quality.

Also recommended is the escondidinho de carne seca, a dish that Roberta Ferreira insists is “the best ever.” This flavorful delight combines tender shredded beef with creamy, mashed cassava—a true delicacy for those who want to explore beyond traditional chicken dishes.

Don’t forget to accompany your meal with a refreshing glass of pineapple juice with mint, which Vik raved about. The blend of sweet and tangy with a hint of mint is a rejuvenating complement to your meal, making it a delightful addition to your dining experience.

While the food is certainly the highlight, a few customers like Helio Gomes have noted that parking can be a tad tricky and that the bustle of Av. Nazaré can create a lively but noisy atmosphere. However, these minor inconveniences are far outweighed by the fantastic food and excellent service that guests like Rafael Santos have praised as “greatest!!” for lunchtime and happy hour outings.

In essence, Magic Chicken is not just a restaurant; it’s a celebration of Brazilian flavors, making it an ideal choice for both locals and travelers. Each visit promises delicious memories that linger long after the last bite. Make your way to Magic Chicken and dive into the flavors of Brazil!

Service options
No-contact delivery
Delivery
Takeaway
Dine-in
Highlights
Great beer selection
Great cocktails
Great coffee
Great wine list
Popular for
Lunch
Dinner
Solo dining
Accessibility
Wheelchair-accessible entrance
Wheelchair-accessible seating
Wheelchair-accessible toilet
Offerings
Alcohol
Beer
Cocktails
Coffee
Happy-hour drinks
Late-night food
Small plates
Spirits
Wine
Dining options
Lunch
Dinner
Dessert
Seating
Amenities
Bar on site
Toilet
Atmosphere
Casual
Cosy
Quiet
Trendy
Crowd
Groups
Tourists
Planning
Lunch reservations recommended
Dinner reservations recommended
Accepts reservations
Usually a wait
Payments
Alelo
Credit cards
Meal coupons
Children
Good for kids
High chairs
Kids' menu
Parking
Paid multi-storey car park
Paid street parking
Parking
Openings Hours

Monday

11:30 AM - 11:00 PM

Tuesday

11:30 AM - 11:00 PM

Wednesday

11:30 AM - 11:00 PM

Thursday

11:30 AM - 11:00 PM

Friday

11:30 AM - 11:00 PM

Saturday

11:30 AM - 11:00 PM

Sunday

11:30 AM - 11:00 PM

4456 Reviews
Roberta Ferreira

10 Oct 2025

If you were go to this place try the escondidinho de carne seca it's the best ever

Rodrigo Salvador

26 Sep 2025

The food is good. It was a nice surprise and it's pretty close to the two museums in the area. :)

vik

10 Sep 2025

Great ambiance for guests to enjoy authentic Brazilian cuisine. Service close to impeccable. We ordered meals to share and the staff made it their mission to make the experience worthwhile. We had Fried chicken with fried polenta and it was one of the memorable dish i tasted in Brazil. Pineapple (Abacaxi) juice with mint was awesome. Food was price reasonable at lunch time. I am from USA and i loved it. Go ahead and Enjoy!

Helio Gomes

31 Aug 2025

Parking is a little complicated, and the noise from Av. Nazaré are the only issues.

Rafael Santos

25 Jul 2025

This is a excellent place to make your lunch and happy hour. The food, drinks and deserves are greatest!!

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